RIDING HIGH WITH GABBY ETROG COHEN
Gabby Etrog Cohen has spearheaded PR and communications for some of our generation’s most defining brands. Whether she’s “tapping it back” at SoulCycle—where she helped grow the company to the cult obsession it is today —or keeping countless women in perfect jumpsuits as head of communications at Rent the Runway, Gabby brings us all along for the ride. We caught up with this magnetic mother-of-two and Salt Shaker to talk hair removal, wardrobe moods and eternal optimism:
I still go to SoulCycle at lest twice a week - will always be part of my routine! They are family!
My style has always been more street/casual versus feminine so I’m basically renting every sweatshirt available on Rent the Runway. I am also taking some risks with dresses and amazing fuzzy jackets. Rent the Runway has certainly elevated my dressing game and I’ve saved so much money since I started renting because I’m not buying clothes!
I f$ck up all the time but I try to focus on work at work and focus on my family when I am at home. But, sometimes I have to take my daughter to a meeting with me or take a conference call when I am watching gymnastics - I've learned to be kinder to myself and not try to be perfect at everything. Also, I try to infuse fun into everything I do.
The beach. I grew up in a small beach town on Long Island - Atlantic Beach - we go almost every weekend during the summer and NOTHING has changed since I was a kid. My family loves it and I get to spend time with my parents which is awesome. It is my happy place.
People to take the elevator to the 2nd floor. JUST WALK.
LIGHTNING ROUND
THE SALT STRAP THAT’S SO ME IS: The Benny.
IN MY DREAMS, I PAIR IT WITH: Hermes Evelyn - one day
THE ACTUAL BAG I SWEAR BY EVERY DAY IS: My Parker Thatch Backpack
THE INSIDE OF MY BAG IN 5 WORDS (OR LESS!): Eclectic, catchall, snacks, lipglosses.
I STAY UP LATE WITH: Podcasts....SO many and my friend Heidi and I send them back and forth to each other but my favorite is Bitch Sesh.
MY BEAUTY SECURITY BLANKET IS: Nars blush in Desire
PLEASE TRANSPORT ME TO: ANY Backroads trip - especially Iceland
MY UNIFORM IS: Anything rented :)
RECENTLY, I’M GIRL CRUSHING ON: I always have a deep love for SJP.
MY KARAOKE JAM IS: Midnight Train to Georgia
CELEB LOOKALIKE: Melissa Rivers...not my best moment.
THE CAUSE CLOSEST TO MY HEART IS: Animals...I think I was a dog in a previous life. North Shore Animal League people
THE SHAKEDOWN:
The source for Gabby's edit:
Rent the Runway, SoulCycle, Flamingo, The Benny Strap, Hermes Large Evelyn Bag, Lulu Lemon Align Leggings, NARS blush in Desire, Bitch Sesh Podcast
