Kate and Lisa Sokolov share a social conscience. After years spent in politics and fashion respectively, the sisters found a way to marry their skill sets, coming together to create Social Goods, a destination for curated products designed to inspire conversation and benefit causes that matter. Launched in fall of 2019, their offerings—often from small brands—support causes from women’s reproductive health to gun control. We sat down with them to discuss sisterly love, building a business and the intersection of politics and fashion.
Lisa Sokolov: Actually, I minored in political science (wink), but unlike both of my sisters, my career wasn’t centered on civic engagement and philanthropy before Social Goods. I spent my career working in fashion, but I was so inspired watching them make meaningful change that, even before 2016, I was thinking of ways to apply my skills to social impact too.
SALT: How and when did you two begin talking about creating Social Goods?KS: The conversation really evolved over time. We had the idea almost a year before we started working on it and it came from our POV as activists and shoppers. We knew there could be a better way to find goods that not only support the issues we (and others) care about, but also inspired conversations and more sustained action after the initial purchase.
LS: Kate’s background in politics, partnerships and marketing helps us build effective non-profit partnerships and raise awareness through social channels and more.SALT: Ten years ago, selling only cause-driven collections might have left you with a single homemade soap and a hemp sack. Since there’s been this amazing uptick in socially conscious lifestyle brands, what are a couple of favorite discoveries you two have made?
KS: We’re also grateful for Bulletin, a women-founded wholesale marketplace that spotlights small, lesser-known brands. Through them, we’ve found so many likeminded businesses, creating unique, passion-driven products.SALT: What is it like to work with your sister every day to make the world a better place?
SALT: Is there a cause that’s particularly close to each of your hearts right now?
LS: We’ve also partnered with Planned Parenthood of Greater New York and the National Institute of Reproductive Health, as a woman’s right to control her own body could not be more important right now. We also just launched a new “New York Girl” collection (a kids tee and baby onesie) that benefits Welcome Baby, a non-profit that provides low-income families with everything they’ll need for their newborn in the first four weeks of life.QUICK + SALTY!
LS: Well, Katie stole my answer, but my first strap, The Hazel, still remains my favorite!
IN MY DREAMS, I PAIR IT WITH:
KS: A bright red Hermes Evelyne bag.
LS: A timeless The Row structured bag.
THE ACTUAL BAG I SWEAR BY EVERY DAY IS:
KS: My Madewell Canvas Transport Tote.
LS: A small Gucci crossbody.
THE INSIDE OF MY BAG IN 5 WORDS (OR LESS!):
KS: Laptop, headphones, wallet, extra contacts and hair clips (recently mask and sanitizer!).
LS: Keys, Wallet, Big Red gum, hand sanitizer, and extra kids masks!
I STAY UP LATE WITH:
KS: Schitt’s Creek!
LS: High Fidelity on Hulu—my favorite quarantine binge show.
MY BEAUTY SECURITY BLANKET IS:
KS: Joanna Vargas’s Daily Serum
LS: Laura Mercier tinted moisturizer with SPF
PLEASE TRANSPORT ME TO:
KS: The beach! (Our family goes to Rehoboth Beach, DE in the summer and it’s my happy place.)
LS: Jackson Hole, Wyoming
MY UNIFORM IS:
KS: I wear my Vote Vote Vote mask daily! I’m also loving our new Speak Up Tie-Dye Hoodie that benefits The Jed Foundation’s work on mental health with young adults and teens.
LS: Zara long summer dresses (that I wear until it hits 50 degrees), Acne leather jacket and Freedom Moses sandals. Inevitably, when I am still cold, I add a prinkshop x Social Goods Global Citizen Hoodie. (I own them in every size.)
RECENTLY, I’M GIRL CRUSHING ON:
KS: Beanie Feldstein! I love how she stands up for issues that matter to her in interviews and on social.
LS: Erin and Sara Foster!
MY KARAOKE JAM IS:
KS: Recently: Simply the Best by Tina Turner.
LS: Anything Alanis Morrisette
The Source to Kate and Lisa's Edits
The Jack Strap, The Hazel Strap, Hermes Evelyne Bag, The Row Bag, Madewell Transport Tote, Gucci Bag, Joanna Vargas Serum, Laura Mercier Tinted Moisturizer, Vote Vote Vote Mask, Speak Up Tie-Dye Hoodie, Zara Dresses, Acne Leather Jacket, Freedom Moses Sandals, Global Citizen hoodie, National Institute for Reproductive Health, Everytown